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DÖRR CONCEPT – Event agency and trade fair planning
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FAQ

Frequently asked questions

Answers to the questions clients ask us most often about marketing, high-end events and trade fair appearances.

01

Planning and budget

How early should we start planning?

For a high-end corporate event we generally recommend a realistic lead time of six to nine months, and six to twelve months for anniversaries, galas and larger trade fair appearances. Sought-after venues, performers and dates are booked early. Of course, we can also work within shorter timeframes.

What budget should we expect?

That depends on the format, number of guests, venue, technology, catering and decoration. We start with a budget framework agreed with you and develop the concept from there. You receive a transparent calculation broken down by service. We deliberately do not offer flat rates for bespoke events, because every concept is different.

How do we keep costs under control?

Through a clear budget framework, a breakdown by trade and your approval before anything is commissioned. We also build in a buffer for the unexpected, so there are no unpleasant surprises at the end.

02

Concept and delivery

How does the collaboration work?

It starts with an initial conversation and briefing. This is followed by the concept and design idea, the proposal, detailed planning with everyone involved, delivery on site and a brief follow-up. You have one dedicated contact from start to finish.

Do you handle the full planning or only individual areas?

Both are possible. We deliver concept, planning and execution from a single source, or support you with individual building blocks such as venue, decoration, technology, coordination of service providers or the trade fair stand.

What makes an event truly high-end?

Not the budget alone, but coherence. That means a clear dramaturgy from arrival to farewell, genuine hospitality, carefully considered details in materials, lighting and decoration, and processes your guests never notice because everything fits together seamlessly.

How is our brand reflected in the event?

We translate your corporate design, tone of voice and values into space and experience: from backwalls and light projections to decoration, floral design, print materials and giveaways. Your brand is felt without having to be printed on everything.

How do you find the right venue?

We start from the occasion, number of guests, atmosphere, accessibility and technical possibilities. Our focus is on Würzburg, Kitzingen and the Main-Franconia region, from historic vaults to modern halls. On request, we also plan at other locations.

Who do you work with for catering, technology and photo or film?

With selected, well-established partners from gastronomy, technology, venues and creative services. We coordinate everyone involved, so you have a single point of contact and everything fits together.

What happens if plans change at short notice?

We plan flexibly and include a plan B for weather, guest numbers and technology. Terms for changes and cancellations are set out transparently in the proposal.

How do you handle confidential information?

Discretion is a matter of course for us. On request, we sign a confidentiality agreement in advance.

03

Trade fairs and exhibition systems

How do you plan trade fair appearances?

We first clarify target audience and message, develop the stand concept from that and select suitable systems and graphics. We then take care of logistics, set-up, staffing and dismantling – for a compact appearance as well as for a large stand.

Can I request trade fair systems online?

Yes. In our exhibition systems range for businesses you will find roll-ups, backwalls, light boxes, counters and carpets. Add your selection to the inquiry list and send it without obligation. You will receive an individual quote with prices and delivery terms. The exhibition systems are for businesses only. For larger projects, we are happy to advise you personally.

Can I exchange the graphic later?

Yes. The systems are durable and designed for repeated use. When your message changes, you simply exchange the graphic, which saves cost and material.

How do print data and approval work?

You supply the print data or commission its creation. Before production, you receive a proof by email for approval. We then give you an expected delivery date; it becomes binding once we confirm it. Depending on the product, shipping usually takes place approximately 3 to 10 days after print approval.

Is a trade fair appearance worthwhile for us?

That depends on your goal and target group. Trade fairs are particularly good for meeting customers in person, winning new contacts and making your brand tangible. We discuss in advance which fair and which appearance fit your goal.

What information do you need from us for trade fair planning?

Helpful are the fair and date, your goals and target group, the stand size you have in mind, your budget framework and existing logos and design guidelines. If anything is missing, we clarify it together in conversation.

How much effort are set-up and dismantling of the exhibition systems?

Our systems are modular and can be assembled and dismantled without tools. They are designed to be transported by car, which makes trade fair participation much easier.

Can I use an exhibition system more than once?

Yes. The modules can be rearranged again and again: a complete stand today, a back wall in a showroom tomorrow. You invest once and use the system for very different purposes.

Are the systems backlit?

On request, yes. Backlit graphics make your brand look particularly high-end. Whether with or without lighting, we decide together to suit your presentation.

Are the systems fire-certified?

Yes, the systems are certified to fire class B1. We will provide details and documentation on request.

04

Marketing

What does our marketing support include?

We look after your marketing as a whole and take on every area you need: strategy and concept, trade fairs, events and exhibition systems. You have a personal contact, we work from a single source and align all building blocks with each other.

Do we need a marketing concept if we have no marketing department of our own?

Especially then. A concept makes sure your activities do not happen by chance but build on each other. We take care of concept and implementation, and you keep the overview at all times.

How does it start?

In a personal initial call you describe your goal and framework, and we listen and ask the right questions. You then receive a clear proposal with schedule and responsibilities. After that we put the concept into practice and you keep the overview at all times.

Why is a long-term concept worthwhile compared with individual campaigns?

Individual campaigns fade quickly. A concept built to last makes your company recognisable, builds trust and can be developed step by step. That makes marketing an investment that lasts.

Which companies do you work for?

For mid-sized companies as well as large corporations and for everyone who wants professional marketing. We adapt scope and support to your needs, from a single trade fair appearance to ongoing guidance.

How do marketing, trade fairs and events fit together?

Trade fairs and events are hands-on marketing: this is where customers experience your brand first-hand. When message, presence and design come from one concept, these appearances have more impact and stay in mind. That is why we think strategy, trade fair, event and exhibition systems together.

How do we measure success?

We define this together in the concept: goals that suit your company and indicators that show the impact, for example contacts at the fair, enquiries or the response from your guests.

How quickly will we see results?

That depends on the goal and the activity. A trade fair appearance or event has an immediate effect, while a coherent brand presence builds up over time. In the initial call we discuss what is realistic and agree a schedule.

05

Your question is not listed?

Write to us or call +49 (0) 9321 92 377 89. We will get back to you personally and discuss your project without obligation.

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DÖRR CONCEPT

Corporate Events · Trade Fairs · Brand Experiences
Concept · Planning · Delivery

LUST AUF GUT

Contact

DÖRR CONCEPT
97318 Kitzingen
hallo@doerr-concept.de
+49 (0) 9321 92 377 89

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Trade Fairs
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